MG Timeline

  • 1985

    Increased pressing capacity, a state of the art filtration system, and a high speed sparkling bottling line are installed to quadruple production capacity and keep up with growing demand for S. Martinelli’s gold medal juice products. Read More
  • 1979

    Fourth generation S. John Martinelli joins the company after graduating from Stanford University with a degree in economics. Read More
  • 1977

    Production of hard cider is discontinued to make room for more profitable non-alcoholic sparkling cider production. Read More
  • 1968

    Stephen C. Martinelli celebrates the company’s centennial with his sons, Robert, age 6, and John, age 11. Read More
  • 1962

    After the death of his mother, and the subsequent death of his father, Stephen C. Martinelli becomes president of the company. Non-alcoholic sparkling cider is introduced in the green 25.4oz champagne style bottle, which is still in use today. Read More
  • 1955

    Martinelli’s advertises the Golden Apple bottle for the current generation with this iconic photo, which was used as an image on post cards. Read More
  • 1952

    Stephen C. Martinelli graduates from UC Berkeley with a degree in Business Administration and serves as a Naval Air Intelligence Officer for three years before returning home to work in the family business. Read More
  • 1945

    The National Apple Institute and U.S. Department of Agriculture conducted a survey of apple juice packed that year. S. Martinelli & Company was given the highest score and named, “the only consistently Grade A brand.”… Read More